Terms of Use for NPIA Missing Persons Bureau (MPB)

The Missing Persons Bureau (MPB) greatly appreciates your help in raising awareness about missing and exploited children in the United Kingdom. In order to continue to successfully accomplish its mission, however, the MPB must protect its intellectual property. The following are Terms of Use and Linking Agreement for Missing Persons Bureau Hypertext link.

Terms of Use and Linking Agreement for MPB Hypertext Link

The MPB appreciates your use of the Hypertext Link to promote MPB's mission to help find missing children. You may use the Hypertext Link in a list on "Useful Sites"; and other similarly titled pages and/or within text on your web site, so long as your use complies with and you agree to the following terms and conditions.

• You will not use the Hypertext Link in any context that may place any missing child in a false light.
• You will not use the Hypertext Link for any commercial or sponsorship purpose.
• You will not use the Hypertext Link in any way that may create the impression MPB benefits from the sale of your goods or services.
• You will not use the Hypertext Link in any way that may create an impression of endorsement by MPB of any individual,entity, product, goods, services, program, event, or web site.
• You will not use the Hypertext Link in any way that may create an impression of affiliation, sponsorship, or partnership between MPB and you.
• You will not use the Hypertext Link in any context that may tarnish MPB’s name or reputation.
• You will not use the Hypertext Link on any web site that includes pornography or any content MPB finds in its absolute and sole discretion to be lewd, obscene, vulgar, harassing, defamatory, offensive, or objectionable.
• You will not reproduce any missing child photo without MPB consent.
• You agree to immediately remove the Hypertext Link from your web site if instructed to do so by MPB.
• All goodwill and improved reputation relating to any MPB marks generated by your use of such MPB marks will inure to the benefit of MPB. Nothing herein is intended to give you any rights in any MPB marks.
• You acknowledge MPB may periodically update this agreement and you are responsible for checking www.missingkids.co.uk to learn of any changes.

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Questions about linking to MPB’s web site should be directed to missingpersonsbureau@npia.pnn.police.uk

Copyright © 2006 National Center for Missing & Exploited Children. All rights reserved.